Scotland’s Best Attraction 10 years’ running

The Royal Yacht Britannia has officially been Scotland’s Best Visitor Attraction for each of the last 10years, as rated by national tourist board VisitScotland.

Having just received their results for 2015, staff at the iconic five star attraction, are delighted to have achieved a record score of 96%, the highest mark ever awarded to a visitor attraction in Scotland, beating their own record, set in 2014.

VisitScotland’s Quality Assurance Scheme, is the official measure of quality for tourism businesses, benchmarking visitor attractions, accommodation providers, and catering establishments across Scotland. Tourism businesses are assessed, according to a set of quality criteria, based on the welcome, attitude, knowledge and efficiency of staff, as well as audience level, interpretation, maintenance and cleanliness.

With 308,906 visitors in 2015, The Royal Yacht last week announced 2015 as its best, since its
opening year in 1999. A total of almost 5 million people from around the world have visited The
Queen’s former floating palace since it opened in Edinburgh in 1998.

Commenting on this outstanding success, Britannia’s Chief Executive, Bob Downie said, “To be the
best in Scotland once is a fantastic achievement, but to do this for ten consecutive years is a
phenomenal tribute to our staff who go the extra mile to ensure that all our visitors have a great
experience when they visit Britannia. The true test of any great organisation is consistency of
performance, delivering great value for time and money, year in year out, and there is no doubt that
our pioneering approach to providing great customer experiences has underpinned our success.

Malcolm Roughead, VisitScotland’s Chief Executive, said: “I’d like to congratulate Britannia on this
fantastic achievement, which demonstrates an outstanding commitment to quality and excellence in
every aspect of the business. Retaining the accolade of Scotland’s best attraction for 10 years’
running, Britannia is setting the standards for tourism in Scotland, and it is a real testament to the
total commitment shown by their staff to consistently deliver a world leading
customer experience.”

*Image credit: David Tomlins

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